Strategic communications for good people, products, and missions in tech.

Google famously said, “Don’t be evil.”
We think they missed the point:
Be Good.

Recent Client Work

story development, executive media training, media relations

Reimagining Keurig

Keurig entered 2024 with an ambitious mission: reimagine itself and redefine the market it created more than 30 years ago. Tasked with helping the world see beyond the plastic pod, Be Good worked closely with senior Keurig leadership to define a compelling narrative, engage the right media, and spotlight two years of upcoming innovations across business, lifestyle, and technology press.

Augmenting Space

As the world’s first Augmented Reality laptop, Spacetop is positioned to not only integrate AR into our daily lives, but also completely revolutionize the dormant laptop market. Serving as the company’s CMO, Be Good leads and executes across every aspect of Spacetop marketing: from media relations, to digital and social ad campaigns, to web content, to events and awards.

interim CMO, advertising, events, public relations

Building with Nature

Leading in the groundbreaking field of synthetic biology, the team at Neoplants is on a mission to bring bioengineered, living air purifiers into every home. Be Good worked with the company founders and research team to develop the story around these “plants with a purpose” that not only drives significant consumer sales and investor excitement, but also garners well-earned recognition and credibility in the scientific community.

media relations, strategic communications

Good People Who
Trust Be Good