Strategic communications for good people, products, and missions in tech.
Google famously said, “Don’t be evil.”
We think they missed the point: Be Good.
Recent Client Work
story development, executive media training, media relations
Reimagining Keurig
Keurig entered 2024 with an ambitious mission: reimagine itself and redefine the market it created more than 30 years ago. Tasked with helping the world see beyond the plastic pod, Be Good worked closely with senior Keurig leadership to define a compelling narrative, engage the right media, and spotlight two years of upcoming innovations across business, lifestyle, and technology press.
Augmenting Space
As the world’s first Augmented Reality laptop, Spacetop is positioned to not only integrate AR into our daily lives, but also completely revolutionize the dormant laptop market. Serving as the company’s CMO, Be Good leads and executes across every aspect of Spacetop marketing: from media relations, to digital and social ad campaigns, to web content, to events and awards.
In just its first year, Fast Company named Sightful one of the World’s Most Innovative Companies and Time Magazine selected Spacetop as one of the Best Inventions of 2023.
interim CMO, advertising, events, public relations
Building with Nature
Leading in the groundbreaking field of synthetic biology, the team at Neoplants is on a mission to bring bioengineered, living air purifiers into every home. Be Good worked with the company founders and research team to develop the story around these “plants with a purpose” that not only drives significant consumer sales and investor excitement, but also garners well-earned recognition and credibility in the scientific community.
media relations, strategic communications
Transforming the Food Chain
Alternative protein, one of the most vital and important startup sectors for our future, has long struggled to achieve parity with the meat that dominates our plates. Enter New School Foods, the first company in the world to introduce a scalable solution for producing plant-based, whole-muscle meat alternatives that look, cook, and taste just like the “real thing.” Partnering with Be Good, New School developed a story and strategy to reach beyond the environmental echo chamber and reach consumers, investors, press, and, most importantly, chefs, to dramatically shift what the world expects from a plant-based menu.
storytelling, executive training, media relations, event planning,
Good People Who
Trust Be Good
